ART DIRECTOR - UX DESIGNER - UNICORN

Matteo Oldani

Creative direction and UX design shaped by experience, driven by purpose.

Blending aesthetics and strategy to transform complexity into digital solutions with meaning and precision.

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Services

How we can work together

CONSULTING & STRATEGY

Senior Creative & UX Oversight

Ongoing senior-level support for your product, design team, or startup.

High-level consulting to bring clarity, consistency, and evolution to your digital product. Ideal for companies in need of a flexible creative/UX partner who can lead, guide, and support design growth over time.

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CONSULTING & STRATEGY

UX/UI Strategy Audit

A focused, fast-track UX review to identify what works — and what needs fixing.

Through expert analysis and actionable insights, this audit helps you improve usability, flow, and design consistency, whether for landing pages, apps, or web platforms.

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DESIGN & DELIVERY

Landing Page PRO Design

Strategic, high-converting landing pages — designed to perform.

From structure and messaging to clean, bold visuals. Perfect for campaigns, launches, or lead generation.

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Also available:

Web Design

App & Web Prototyping

Editorial Design & Publications

Brand & Marketing Assets

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Portfolio/Case Studies

Projects that solved real problems through design and strategy

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About

The mindset, experience, and vision behind the work

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I’m a Creative Designer, Art Director, and UX Designer with over 25 years of experience designing digital products and services that blend aesthetics, functionality, and strategy. I’ve collaborated with international brands and industry leaders, helping enhance the digital experience for a wide and diverse audience.

My focus is on simplifying complexity, turning intricate ideas and processes into clear, intuitive, and meaningful interfaces. By combining creative vision, UX expertise, and technical awareness, I bridge the gap between design and development, ensuring that every solution is not only beautiful and user-centered, but also technically feasible and scalable.

I believe in the constant evolution of design as an active response to change, and I approach every project as an opportunity to push boundaries, redefine standards, and create real inclusive connections between people and products.

Method

Blending creative flow, Design Thinking and agile principles

Every project is different, but behind each one lies a thoughtful, structured approach—rooted in Design Thinking and refined through Agile collaboration. This method allows me to adapt, iterate, and deliver meaningful results with clarity and consistency.

Empathize & Discover

Understand people, context, goals

I begin by listening—exploring user needs, business objectives, and any friction within current journeys or touchpoints. This step includes interviews, audits, and workshops when needed.

Define & Align

Frame the problem and set the direction

I translate insights into sharp problem statements and align them with measurable objectives and stakeholder vision. This sets the foundation for a solution that’s both creative and strategic.

Ideate & Explore

Generate concepts with impact

Through collaborative brainstorming and concept development, I explore potential solutions—balancing user needs, visual identity, and technical feasibility.

Prototype & Refine

Make it tangible, test, and iterate

I design and prototype to validate ideas early, collect feedback, and refine both UX and visual systems. Agile sprints or cycles may be applied here when part of larger teams.

Deliver & Collaborate

Final handoff with flexibility

I deliver assets, documentation, or ongoing support, working closely with developers or internal teams to ensure quality, clarity, and consistency across touchpoints.

Key Tools

Figma / XD real-time design & prototyping
Illustrator / Indesign / Photoshop layout, editorial, and visual assets
After Effects / Premiere video and animation

How we collaborate

I use a set of reliable tools to ensure clear, fast, and structured communication throughout the project.

Slack daily updates & async check-ins
Notion project hub, notes, shared roadmap
Figma / FigJam design feedback & whiteboarding
Email formal communications & delivery
Zoom / Teams / Google Meet calls & reviews

Ready to apply this to your project? Let’s talk

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